$(function() {
    $('#page_headline').linearGradient('h', '#dddddd', '#ffffff');
    $('h3.best_price').linearGradient('v', '#a42334', '#e60134');
    $('h3.most_popular').linearGradient('v', '#296ebb', '#359de0');
    $('h3.best_deal').linearGradient('v', '#296ebb', '#359de0');
});